FAQ ipuro WE ARE: - What makes the WE ARE: fragrances so special?

The WE ARE: collection includes four different home fragrances, each featuring an upcycled hero ingredient for a truly unique fragrance experience. What's special about upcycled ingredients is that they've been rescued. These are waste products from other production processes (e.g., from the juice industry). Normally, these waste products would have ended up in the landfill. Using the upcycling method, these ingredients have been reprocessed and can thus be reused in the perfume industry.