Full fragrance experience, zero re: grets
Your sustainable fragrance experience
Whether spicy, fresh or cozy - our WE ARE: collection offers you the perfect fragrance experience without any regrets! We have created unique products for you from by-products and discarded raw materials.
re:mind
we are:mind – a fresh scent with which we remind each other of our fabulousness. Grapefruit by-products form the heart of the fruity composition and that of a very special spirit!
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re:new
we are:new – the scent of a new generation that wants to make the world a better place. Made from recycled flowers from India, this room fragrance creation impresses with inviting notes of jasmine, musk and sandalwood.
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re:fresh
we are:fresh – with fresh hearts and open minds we are taking back the future. Leftover lemon peels get a new life here to refresh yours with tangy ideas.
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re:born
we are:born – as individuals! From imperfect cardamom seeds to a perfect scent that radiates warmth and celebrates our diversity. That smells like equality!
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WE ARE: true – we love our upcycling ingredients
"A great scent! Cool and calming - perfect for chilling out after a long day."
"This scent brings an amazing atmosphere into my home - fresh and happy. It makes me feel great."
Join the green spirit
Become part of the community and let's make the world even fragrant and greener together. Follow us on Insta @ipuro_com and mark your scent moments with #zeroregrets – we look forward to it!
Frequently asked questions
What makes WE ARE: Fragrances so special?
The WE ARE: collection includes four different home fragrances, each of which offers an upcycled hero ingredient for a particularly unique fragrance experience. The special thing about upcycled ingredients is that they were saved. These are waste products from other productions (e.g. from the juice industry). Normally these waste products would have ended up in the trash. These ingredients were reprocessed using the upcycling method and can therefore be reused in the perfume industry.
Are the WE ARE: products vegan?What kind of wax mixture does the candle have?How long does the 140g candle burn?How many rattan sticks are recommended for the diffuser?What does it mean that the room fragrance is alcohol-free?
Are the WE ARE: products vegan?
All components (base formulation, perfume oils, printing inks, packaging, glasses, etc.) of the WE ARE: products are vegan.
What kind of wax mixture does the candle have?
The candle is a wax mixture with at least 50% vegetarian wax.
How long does the 140g candle burn?
The candle has a burn time of +/- 30 hours.
How many rattan sticks are recommended for the diffuser?
We recommend starting with 3 sticks. Depending on your scent sensitivity and personal taste, the number of sticks can be varied over the course of use.
What does it mean that the home fragrance is alcohol-free?
The base formulation of the raw fragrance does not contain ethanol (drinking alcohol). The Base DPM is used instead. This has the advantage that, unlike ethanol, it does not flammable as quickly and therefore does not represent a dangerous good.